"As Du Volant" (skuhnphoto)
08/05/2014 at 13:30 • Filed to: car buying
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"As Du Volant" (skuhnphoto)
08/05/2014 at 13:30 • Filed to: car buying | 0
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Saw this posted on another forum today:
!!! UNKNOWN CONTENT TYPE !!!
It's an interesting read for those looking at buying a car as well as those of us in the business. All us car salespeople/managers know the customers think we make a lot more money than we actually do, but this article actually quantifies it.
Might be a good one to share to Carbuying, for those who have authorship.
JCAlan
> As Du Volant
08/05/2014 at 13:51 |
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Which is why it never ever works to close a deal by telling a customer that you are losing money on a car. Though it happens frequently, customers don't believe us when we say it because, frankly, they give us more credit than that.
Also, people generally don't understand that the gross on a car deal is not all profit. You don't actually make a profit until all the bills are paid. And oh boy are there bills!
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As Du Volant
> JCAlan
08/05/2014 at 13:52 |
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I've found it also rarely works to show them the invoice. Then we just get accused of making a fake invoice.